AREA OF EFFECT

PROBLEM:

ICO needs an overarching brand for all of it’s new tools and products to sit within.

SOLUTION:

This is a WIP project for a brand I’ve developed called Area of Effect or AoE for short. Based in gaming vernacular (spells that affect the surrounding area) it covers the key aspect of what all of the new tools do - easily spread the word of ICO’s games to as many people as possible - to affect them in a single hit.

ROLE:

Creative Director, Designer