Fertility Mapper

PROBLEM:

Fertility Mapper needed to refresh their brand and were keen to develop a recognisable icon which worked well across all their social channels.

SOLUTION:

Fertility Mapper are for people of any gender who want to learn more about fertility and locate any treatment or advice that could help them. Whilst this project stalled, I developed some quick sketches which led to the combination of an ovum, sperm and map pin - creating a simple yet iconic symbol. It was important for the colours to stay neutral and the branding to convey the frank, upfront, simplicity of information that Fertility Mapper is known for.

ROLE:

Creative Director, Designer