FON – WiFi FOR EVERYONE

PROBLEM:

Fon had developed a WiFi router that enabled anyone to be incentivised to share their signal with others - creating free WiFi network where there was none.

SOLUTION:

We created a new brand and voice for Fon, inspired by their Spanish heritage, but creating something bigger than themselves - a movement of people who will change WiFi around the world.

ROLE:

Creative Director, Art Director, Writer, Designer