FOOTPRINTS

PROBLEM:

ICO were developing a new gaming PR tool that automatically searched for articles, videos and streamers who have mentioned your game. They had a name, but they needed a brand.

SOLUTION:

A brand, tone of voice and new tagline that combined the iconography of gaming with the concepts of your message being spread and the impact you leave behind.

ROLE:

Creative Director, Designer

THE LOGO

The logo combines the F from footprints with the iconography of video game controller buttons.

The TOOL

The Footprints tool automatically searches for articles and videos across 15,000 websites. I developed and continue to improve on the UI design.