MIGHTY MERCH

PROBLEM:

ICO wanted to launch a new merchandising solution for video game publishers and studios across Europe and the USA. But it needed a name and a brand, something that felt different from other merch stores.

SOLUTION:

Mighty Merch is a brand that helps you unlock merchandising for your games. We wanted to embue Mighty Merch with a larger story - effortlessly bringing all these gaming universes under a single banner, while making it feel iconic, ethereal yet human.

ROLE:

Creative Director, Designer

PITCHING

To help with the launch we developed pitch documents to approach different studios to encourage them to become part of Mighty Merch.

The STORE

We created a simple to use and update online store.