RIPPLES

PROBLEM:

ICO had developed a new tool to manage influencer campaigns more easily, but it needed a name and identity.

SOLUTION:

I named and designed the brand Ripples. As the brand is in the same family as Footprints and Stash, Ripples uses the same typography and scales, but the R is made from ripples to signify the content creators making content that ripples out to reach an audience.

ROLE:

Creative Director, Designer