A Simples Guide

PROBLEM:

Compare the Market had SEO issues. While the meerkat was getting hits people weren't paying any attention to insurance.

SOLUTION:

‘A Simples Guide‘. A strategic content platform that answers the most search for questions with video, editorial stories, and tools to drive ranking, click through and conversion. In 6 months we moved CtM from P5 to P2 on Google for car insurance terms, resulting in £2m+ in additional revenue.

ROLE:

Creative Director, Director, Writer, Art Director.

Average time on site increased to 2mins 12 secs, outperforming the rest of the site by almost a minute, with a -9.27% bounce rate.