COMPUTER KIT COMPLETE

PROBLEM:

Kano creates computers and coding tools, but their biggest concern from parents was the amount of screen time their kids already have.

SOLUTION:

Unleash Creativity – A campaign that challenged low value screen time, positioning the new Kano Computer Kit as a place for creativity and learning. Kano’s most successful campaign until Harry Potter Coding Kit. The 30s edit earned nearly 10 million views.

ROLE:

Creative Director