The tequila from Tequila

PROBLEM:
The Cuervo brand needed to update and invigorate its brand to compete and stand out.

SOLUTION:

I was part of a small team that rebranded Cuervo. Highlighting its heritage and authority while embracing its wild side. Bringing its new attitude to life across the entire Cuervo range. We launched the new brand internationally with video, events and comms.

ROLE:

Writer, Art Direction, Design