World’s smallest book launch
PROBLEM:
DK Books needed to launch their new book ‘LEGO Minifigure Year by Year’, which celebrated 35 years of the LEGO Minifigure, with a very small budget.
SOLUTION:
We created the World’s Smallest Book Launch. Minifig-sized copies of the book were launched in a LEGO bookshop, within a normal-sized book launch at Brick Lane Books. Many LEGO celebrities and journalists attended. A social and PR campaign that boosted sales 200% and more than trebled DK Books social following.
ROLE:
Concept and Creative Direction
35 MINI-BOOKS AND LEGO avatars went to journalists and famous fans.
Small facts were shared for big engagement
We got a huge response for the mini-book to be manufactured on a larger scale
