Rock ‘N’ Roll Football

PROBLEM:

Absolute Radio needed a simple campaign to introduce Rock 'N' Roll football during Euro 2012 to a wider audience.

SOLUTION:

To drive consideration in high traffic areas we created a digital outdoor led campaign and banners that updated live, showing the games being played now and next.

ROLE:

Creative Director, Writer, Art Director.

Headlines updated live to reflect fixtures

And when England got knocked out...