Rock ‘N’ Roll Football
PROBLEM:
Absolute Radio needed a simple campaign to introduce Rock 'N' Roll football during Euro 2012 to a wider audience.
SOLUTION:
To drive consideration in high traffic areas we created a digital outdoor led campaign and banners that updated live, showing the games being played now and next.
ROLE:
Creative Director, Writer, Art Director.
Headlines updated live to reflect fixtures
And when England got knocked out...