An adventurous voice
PROBLEM:
Glorious! felt their product names had become a little tired. They needed to spice things up.
SOLUTION:
Bring story-telling and soul into their product names and descriptions. I reinvigorated their adventurous spirit, developing an evocative approach to their brand, and how they describe their food.
ROLE:
Writer
Sauces come with stories to read while cooking
Each dish comes with a unique serving suggestion.
I brought this thinking together in a new guideline.
