innocent kids

PROBLEM:

Launch a new innocent drinks range for kids.

SOLUTION:

The innocent brand looks at the world through rose-tinted glasses. But kids have no sense of nostalgia. The kids brand needed to have some attitude and rebellion, so we created an energetic style and voice that doodled all over the grown-up brand, and launched it across packaging, advertising, and with the most chaotic fun-filled website ever.

ROLE:

Creative Director, Writer, Art Director, Illustrator, Designer, Animator, Developer.

PACKAGING

Each pack comes with a unique game or craft activity on the back and every corner is filled fun details, such as shake messaging, a fun recycling messaging, clues to hidden website content, and the all-important ‘swapsie’ value.

The MOST chaotic SECRET-CONTENT-FILLED WEBSITE EVER

Each character had their own window full of activities and games. But characters also interrupt each other revealing more hidden content, which in-turn unlocked even more to see, and things to learn. I guarantee you’ll never see it all.

Games for schools

We made a series of games for schools where eating healthily was the key to winning!

Advertising

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