Professional Laser Killer
PROBLEM:
Epson needed to promote their new inkjet printer to European businesses. They wanted a press ad.
SOLUTION:
An idea tied to a simple belief - this inkjet could kill off the traditional laser printer in offices. The concept researched incredible well. To help the campaign reach a larger audience we decided to film it as well as photograph it. Enabling us to create content for a wider range of media channels.
ROLE:
Creative Director, Writer, Art Director.
