LAN PARTY SIMULATOR

PROBLEM:

LEAP were pitching a new game, a game about LAN Parties in the early 2000s - where players created their own LAN Parties using cables and modems and monitors. But LEAP needed a brand for their pitch.

SOLUTION:

Leaning into the graphic language of computers in the early 2000s, I created a simple brand which evoked feelings of IBM, taking the rather long name and reducing it down to a more memorable acronym. I then illustrated the logo in the style of the game art to give it a rougher, more human feel.

ROLE:

Creative Director, Designer