LAN PARTY SIMULATOR
PROBLEM:
LEAP were pitching a new game, a game about LAN Parties in the early 2000s - where players created their own LAN Parties using cables and modems and monitors. But LEAP needed a brand for their pitch.
SOLUTION:
Leaning into the graphic language of computers in the early 2000s, I created a simple brand which evoked feelings of IBM, taking the rather long name and reducing it down to a more memorable acronym. I then illustrated the logo in the style of the game art to give it a rougher, more human feel.
ROLE:
Creative Director, Designer