MOTION SENSOR KIT

PROBLEM:

Kano had developed the Motion Sensor Kit, a great tool for playing with movement and sound. But it needed a launch and more depth.

SOLUTION:

A campaign that celebrates the power of your hand. But how could we push the kit more? How about a new way to play music?

ROLE:

Concept & Creative Direction

A NEW synthesizer

We created a library of loops, beats and samples for kids to make their own music. Then built a synthesiser out of Motion Sensor Kits, and played a track live using Kano’s coding tool.