RETRO GADGETS

PROBLEM:

Evil Licorice had a great new game. A gadget creation game - where you built, soldered and coded gadgets. It was a complex offering which needed simplifying with some good trailers showing off the gameplay.

SOLUTION:

Before creating any trailers we created a series of USPs and a tone of voice for the game. Developing language that helped us describe the game, both in simple and evocative ways. We then used the amazing diegetic gameplay to create two trailers that explored how you play and the amount of creativity you can have with the game.

ROLE:

Creative Director, Writer, Editor

BEST NEW GAME TRAILER

The Announcement trailer made it onto IGN’s Best New Game Trailers of the Week, alongside some very impressive games - not bad for a small indie!

TONE OF VOICE

We develop language to better help describe the game, but also give it a narrative and evocative feel. First we dubbed the game…

THE GADGET CREATION STATION

Then renamed their community…

THE GADGETEERS

Then we went on to create copy such as this…