What is Skype?

PROBLEM:

Nowadays it’s hard to imagine not making video calls for free. But there was a time when people didn’t understand what Skype was, how it was going to change their world.

SOLUTION:

Simple online films on the Skype homepage, that show you how easy Skype is to use. A change in tone and style helped Skype distance itself from all the other complicated VOIP and P2P offerings, and grow from a download page into a global brand.

ROLE:

Art Director.