Skype magic

PROBLEM:

We’d already help grow Skype from a download page into a global brand, but now we had to educate business travellers about the different ways they could use Skype.

SOLUTION:

To integrate Skype within Connect The World, CNN’s new current affairs show, and create cut-through with a calm and educational campaign around the show.

ROLE:

Creative Direction, Writer, Art Director.

Sponsorship idents

Animated, interactive and tandem banners