STAR WARS THE FORCE CODING KIT
PROBLEM:
Kano had a loyal but small ‘Tech Dad’ following. We needed to open up their values of making, learning, playing, and community to the mainstream.
SOLUTION:
Creation and launch of The Star Wars The Force™ Coding Kit. A learn to code tool that makes you feel like you have The Force. We created the product and marketing campaign, helping Kano to be named the 2nd Most Innovative Company in the World by Fast Company.
ROLE:
Concept & Creative Direction of product and marketing. Writer, Art Director, Partnership Management.
THE PRODUCT
BUILD THE MOTION SENSOR
The book is full of secret messages in Aurebesh.
GO ON ADVENTURES ACROSS THE GALAXY
LEARN TO CODE THROUGH GUIDED CHALLENGES, AND PUZZLES
USE THE FORCE WITH A WAVE OF YOUR HAND
CREATE YOUR OWN STORIES, GAMES, ANIMATIONS, MUSIC
Choose how you use The Force. Light side, dark side, or something else.
PLAY AND REMIX CREATIONS MADE BY THE COMMUNITY
UNLOCK COSTUMES, DROIDS, ACCESSORIES
A BIT MORE DETAIL
You can play with 100+ characters, starships, planets, sound effects, and musical stems.
Our own in-canon sassy droid K-4NO guides your from learner to master
Every adventure began and was concluded with a beautifully illustrated cutscene.
We composed new musical scores, and made the individual stems available for the player to remix their own light side and dark side musical creations.
The community made some amazing creations.
THE CAMPAIGN – Code Your Galaxy
FREE NEW UPDATES WERE ADDED
