A new creative strategy for Just Eat.
With some nice angry scripts…
SCRIPT: Foodie Battleground
We see a foodie battleground, slowly unravelling a huge mess of used cooking utensils.
VO: Your takeaway tummy is talking. It’s not interested in chopping, cutting, currying, candying, caramelizing, chucking, shucking or deconstructing classic cuisine to give it a modern spin. Crushing, cauterizing, clipping, or snipping, compoting, canoodling, clarifying or calorie counting while aging for 80 days.
That’s why the Universe created the internet and local takeaways. For your grumbling tummy’s sanity. And that of your clinically depressed dishwasher.
SUPER: Time for a takeaway
LOGO: Just-Eat.co.uk
SCRIPT: Gastronomical Arse
We slowly reveal a man buried under a mountain of cookbooks. Crates of exotic foods pile high.
VO: Molecular gastronomy is not meant to be manhandled by mere mortals. You don't have a degree in spherising olives, no matter how many hours of cookery shows you’ve watched.
Curb that urge to copy celebrity chefs. They have a whole team of gastroenterologists to create their fashionable back to front boiled eggs. You have 400 dusty cookbooks and bailiffs from the farmer’s market knocking on the door.
SUPER: Time for a takeaway
LOGO: Just-Eat.co.uk