TRUE BLOOD

An integrated pitch for the tease, launch and continued support of True Blood. Built around the idea of being the first to taste it on FX.

THE TEASE

A guerilla stunt where Doctor’s waiting rooms contain people with puncture wounds.

THE LAUNCH

Built around a real, sweaty, sexy party with the cast and other models dressed as vampires and fangbangers.

Mixologists create a new drink in honour of the show. A glossary of terms appears on Forbidden Planet bags.

Bottles of Tru:Blood are hidden on banners through the internet. Find them to win a dinner with the cast.

THEN ONCE THE SHOW IS ON AIR

We draw on storylines and themes from the show.