A Back-up Plan

PROBLEM:

Launch Unum and Income Protection, an insurance product no-one had heard of, in the UK.

SOLUTION:

Demystify income protection in simple and entertaining ways, and position it as a back-up plan through TV spots, online content, games, and useful tools, all provided by Unum.

ROLE:

Creative Direction, Writer

It created social buzz

A NEW SITE AND useful tools HELPED DEMYSTIFY INCOME PROTECTION

And WE PROVIDED alternative back-up plans OVER SOCIAL