The Future Workplace

Problem:

Unum had commissioned a report about the future of the workplace. It threw up some interesting revelations, but they needed HR managers to see it.

SOLUTION:

Witty online films that drove awareness around the key findings in the report, enabling Unum to build further rapport with HR managers.

ROLE:

Creative Director

The view rates for the films are 19.04% and 19.3%. Forget comparing that to the averages for the industry, because averages for blockbuster film trailers typically sit at around 18%.