Branding Zoopla

CHALLENGE:

Zoopla wanted to overtake Right Move as the most recognised property brand. Researched showed there was a genuine consumer need to stay ahead in the property search game.

SOLUTION:

Zoopla has a wealth of data and smart tools to help you find the perfect house and neighbourhood. But these were hidden. We positioned Zoopla as the smarter way to find a property. Then built a credible, iconic, confident brand. The brand proposition guides all Zoopla do, from company culture to product development, and how they talk in their communications.

ROLE:

Creative Director, Art Director, Writer, Designer