STASH

PROBLEM:

ICO wanted to launch a new website for Streamers that enabled them to easily get game keys for the games ICO represented.

SOLUTION:

I named and designed the brand Stash - a treasure trove of game keys. To standout from the more corporate competition, the identity takes influence from shapes on a game controller to create the simpler and more iconic S symbol. As it is part of the same family as Footprints and Ripples it uses the same typography and scales.

ROLE:

Creative Director, Designer